At Fun In Motion Toys, we believe in the power of play and its role in helping people of all ages become happier and healthier. Every toy we create, from the shape-shifting Shashibo® to our LED Glow.0 toys, are designed to spark creativity, focus, and curiosity.

Our mission is to make a happier healthier world by inspiring screen-free, hands-on fun that encourages learning through motion and discovery. Trusted by educators, loved by families, and enjoyed by over 6 million fans worldwide, we’re here to keep play in motion and in the real world — one twist, turn, and connection at a time.